JAJ is a family seasoning recipe founded and formulated by James Atkins Jr. in 1980 in bright sunny Florida! For many years, people have loved, raved, and asked for the flavorful recipe blend. In 2020, James’s daughter found herself using the unique spice blend every day in many of her dishes. She then decided that everyone should have access to JAJ! up their favorite dishes! In that moment JAJ! All Purpose Seasoning was founded.